Advertising Digital
Sara Spary
Nov 16, 2015

MMGB: Sainsbury's launches 'charming' Christmas TV ad starring Mog the cat

Watch the spot conceptualised by AMV BBDO London here

Watch the spot conceptualised by AMV BBDO London here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

6 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

Monday Morning Gloom Buster
May 02, 2011
Rhandell Rubio

Monday Morning Gloom Buster

Monday Morning Gloom Buster
Advertising
Apr 25, 2011
Maisie McCabe

Monday Morning Gloom Buster

Monday Morning Gloom Buster
Advertising
Mar 14, 2011
Campaign India Team

Monday Morning Gloom Buster

Monday Morning Gloom Buster
Digital
Mar 07, 2011
Arati Rao

Monday Morning Gloom Buster

Just Published

Rural consumption continues to outpace urban markets in India’s FMCG sector
Research and Rankings
17 hours ago
Campaign India Team

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
Advertising
17 hours ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

FCB/SIX India announces key senior leadership appointments amid expansion
Advertising
18 hours ago
Campaign India Team

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
In-Depth
19 hours ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.