Keep away the recipe books and go ‘freestyle’ is the message in this TVC for Lurpak butter by W+K London.
Take inspiration and let go of some of the rules this work week.
Have a good one.
Apr 27, 2015
MMGB: Lurpak ‘Freestyle’
Watch the film by W+K London here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Apr 06, 2020
MMGB: A collection of Amul's classics
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Jun 22, 2020
MMGB: A collection of Father's Day ads
The Work
Jun 14, 2020
MMGB: The real reason the Mona Lisa is smiling?
Marketing
Apr 01, 2019
MMGB: Brands play the fool
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Itch you can’t ignore: Sebamed scratches at the truth
Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.
Awards
1 day ago
Not every Cannes Lion roars in real life
Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?
Advertising
1 day ago
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Cultural ‘Tadka’ drives India’s most effective ads ...
Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.
