The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order as the singer, who is embarking on a farewell tour, remembers the gift of the piano as a boy that started everything.
Directed by Seb Edwards, the film features five actors portraying younger versions of John, alongside the man himself. It is the second John Lewis Christmas ad to feature Your Song, following 2010's "A tribute to givers".
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Watch the film conceptualised by Ogilvy here