Campaign UK Team
Nov 19, 2018

MMGB: John Lewis & Partners "The boy and the piano"

Watch the film conceptualised by Adam & Eve/DDB

The 10th John Lewis Christmas ad from Adam & Eve/DDB follows the life of Elton John in reverse chronological order as the singer, who is embarking on a farewell tour, remembers the gift of the piano as a boy that started everything.
 
Directed by Seb Edwards, the film features five actors portraying younger versions of John, alongside the man himself. It is the second John Lewis Christmas ad to feature Your Song, following 2010's "A tribute to givers".
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

5 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

9 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

9 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.