john lewis

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MMGB: John Lewis & Partners
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Nov 19, 2018

MMGB: John Lewis & Partners "The boy and the piano"

Watch the film conceptualised by Adam & Eve/DDB

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MMGB: Christmas 2017 ads - all the best so far
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Nov 20, 2017

MMGB: Christmas 2017 ads - all the best so far

View the films here

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Pick of the Week: John Lewis' 2016 Christmas film
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Nov 11, 2016

Pick of the Week: John Lewis' 2016 Christmas film

Watch the ad film conceptualised by Adam & Eve/DDB here

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John Lewis reveals 2016 Christmas ad
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Nov 10, 2016

John Lewis reveals 2016 Christmas ad

Watch the film conceptualised by Adam & Eve/DDB here

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Opinion: Touch something within; the brain will follow
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Dec 14, 2015

Opinion: Touch something within; the brain will follow

The author argues that brands that strike a chord with the heart compellingly will remain top of mind

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Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting
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Nov 30, 2015

Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting

Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.

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