Campaign India Team
May 16, 2016

MMGB: Cesar's Miss-U-Mats show humans how much pets miss them

Watch the innovation by BBDO Moscow and Cesar here

We all know our canines miss us when we're gone. 
 
But how much they missed us, is something we gauged by the welcome when we returned.
 
Now Cesar, a pet care brand from the Mars stable, has come up with a Miss-U-Mat, conceptualised by BBDO Moscow. 
 
The insight is simple: 'in moments of intense loneliness, a dog will lie near the door waiting for its master's return'. 
 
The mat is so designed that each time the pet rests on it, the master gets a message on his or her mobile. The longer it lies on the mat, the more heart-warming the message. A tug to urge him or her to get home soon.
 
The project can be followed at https://miss-u-mat.cesar.ru/.
 
Chances are that your pet misses you more on Mondays. 
 
Get home soon.
 
CREDITS 
 
Client: Mars Petcare Russia
Brand: Cesar
Portfolio directors, dog care: Sergey Kesoyan, Olga Kostrova
Brand manager, Cesar: Oleg Chepurin
 
Agency: BBDO Russia Group
Managing director: Natalia Tsyganova
Creative director: Alexey Fedorov
Creative group head: Ekaterina Savrasova
Senior copywriter: Natalia Sytnik
Digital creative group head: Victor Gribanov
Senior digital producer: Yuriy Marin
TV lroduction director: Boris Anisonyan
Senior producer: Valery Gorokhov
Junior producer: Anna Chernaya
Music producer: Pavel Filippenko
Group account director: Anastasia Dubrovskaya
Account supervisor: Julia Tegel
Senior account manager: Anna Siamashvili
    
Production house: PUNCH Production
Director (film): Alexey Belov
DOP: Konstantin Mazov
Executive producer: Yegor Maraev
Line producer: Tatiana Ochinskaya
 
Mat materials production: Teximport Russia
Software production: Fancy Interactive
 
Source:
Campaign India

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