MMGB: Cesar's Miss-U-Mats show humans how much pets miss them

We all know our canines miss us when we're gone. 

 

But how much they missed us, is something we gauged by the welcome when we returned.

 

Now Cesar, a pet care brand from the Mars stable, has come up with a Miss-U-Mat, conceptualised by BBDO Moscow. 

 

The insight is simple: 'in moments of intense loneliness, a dog will lie near the door waiting for its master's return'. 

 

The mat is so designed that each time the pet rests on it, the master gets a message on his or her mobile. The longer it lies on the mat, the more heart-warming the message. A tug to urge him or her to get home soon.

 

The project can be followed at https://miss-u-mat.cesar.ru/.

 

Chances are that your pet misses you more on Mondays. 

 

Get home soon.

 

CREDITS 

 

Client: Mars Petcare Russia

Brand: Cesar

Portfolio directors, dog care: Sergey Kesoyan, Olga Kostrova

Brand manager, Cesar: Oleg Chepurin

 

Agency: BBDO Russia Group

Managing director: Natalia Tsyganova

Creative director: Alexey Fedorov

Creative group head: Ekaterina Savrasova

Senior copywriter: Natalia Sytnik

Digital creative group head: Victor Gribanov

Senior digital producer: Yuriy Marin

TV lroduction director: Boris Anisonyan

Senior producer: Valery Gorokhov

Junior producer: Anna Chernaya

Music producer: Pavel Filippenko

Group account director: Anastasia Dubrovskaya

Account supervisor: Julia Tegel

Senior account manager: Anna Siamashvili

    

Production house: PUNCH Production

Director (film): Alexey Belov

DOP: Konstantin Mazov

Executive producer: Yegor Maraev

Line producer: Tatiana Ochinskaya

 

Mat materials production: Teximport Russia

Software production: Fancy Interactive