We all know our canines miss us when we're gone.
But how much they missed us, is something we gauged by the welcome when we returned.
Now Cesar, a pet care brand from the Mars stable, has come up with a Miss-U-Mat, conceptualised by BBDO Moscow.
The insight is simple: 'in moments of intense loneliness, a dog will lie near the door waiting for its master's return'.
The mat is so designed that each time the pet rests on it, the master gets a message on his or her mobile. The longer it lies on the mat, the more heart-warming the message. A tug to urge him or her to get home soon.
The project can be followed at https://miss-u-mat.cesar.ru/.
Chances are that your pet misses you more on Mondays.
Get home soon.
Client: Mars Petcare Russia
Portfolio directors, dog care: Sergey Kesoyan, Olga Kostrova
Brand manager, Cesar: Oleg Chepurin
Agency: BBDO Russia Group
Managing director: Natalia Tsyganova
Creative director: Alexey Fedorov
Creative group head: Ekaterina Savrasova
Senior copywriter: Natalia Sytnik
Digital creative group head: Victor Gribanov
Senior digital producer: Yuriy Marin
TV lroduction director: Boris Anisonyan
Senior producer: Valery Gorokhov
Junior producer: Anna Chernaya
Music producer: Pavel Filippenko
Group account director: Anastasia Dubrovskaya
Account supervisor: Julia Tegel
Senior account manager: Anna Siamashvili
Production house: PUNCH Production
Director (film): Alexey Belov
DOP: Konstantin Mazov
Executive producer: Yegor Maraev
Line producer: Tatiana Ochinskaya
Mat materials production: Teximport Russia
Software production: Fancy Interactive
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