Campaign India Team
Dec 12, 2016

MMGB: Beats by Dre 'Be Heard'

Watch the film conceptualised by Anomaly here

Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign "Be heard".
 
The 60-second online spot, created by Anomaly, stars Chelsea FC footballers Cesc Fabregas and Eden Hazard, as well as American stars LeBron James, Serena Williams and Michael Phelps.
 
The ad is scored to The White Stripes’ Seven Nation Army, which has become adopted by football fans as an anthem for when a goal is scored. 
 
The athletes are shown in an array of quick cuts, with many of them beating their chests ad wearing Beats headphones. The ad ends with the tagline "Be heard".
 
The spot was directed by Max Malkin through Prettybird and it follows the headphones brand’s familiar ad campaigns in recent years, such as "Firestarter" which featured footballers on the eve of Euro 2016 and "The game starts here" featuring international rugby captains in 2015 ahead of the Rugby World Cup.
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

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