The Work
Campaign India Team
May 23, 2016

MMGB: Audi Pure Attraction

Watch the ad film conceptualised by DDB Barcelona here

AUDI A1 - Pure Attraction - DC from Metropolitana on Vimeo.

Just when we thought car ads were becoming a tad boring, here comes a film for Audi A1 by DDB Barcelona that oozes passion.
 
After all, the theme is 'Pure Attraction'. 
 
Have a wonderful working week. 
 
Credits
 
Advertising agency: DDB, Barcelona, Spain
Production: Agosto
Director (film): David Vergés
DOP: Oscar Faura
Post production: Metropolitana
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Agencies must prove ROI, not just impressions

3 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

4 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

5 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

6 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

7 CIDCA 2025: The Jury Has Spoken (Once), and They're Gearing Up for Round Two

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

8 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Lego Christmas ad spotlights power of play with classic Lionel Richie tune

9 Lego Christmas ad spotlights power of play with classic Lionel Richie tune

Birla Opus Calista showcases stain resistance in new campaign

10 Birla Opus Calista showcases stain resistance in new campaign

Related Articles

When Milind Soman gets schooled on bread
Advertising
Sep 03, 2025
Campaign India Team

When Milind Soman gets schooled on bread

Brands leverage the ultimate marketing playground as IPL enters May
Advertising
May 02, 2025
Campaign India Team

Brands leverage the ultimate marketing playground ...

Brands hit the pitch running as IPL momentum mounts
Advertising
Apr 14, 2025
Campaign India Team

Brands hit the pitch running as IPL momentum mounts

Audi and M&C Saatchi accused of plagiarism in new ad
Advertising
May 23, 2022
Surekha Ragavan

Audi and M&C Saatchi accused of plagiarism in new ad

Just Published

Why almost every brand you know apologised
Advertising
14 minutes ago
Vikas Nowal

Why almost every brand you know apologised

The ‘Official Apology Statement’ that went viral among brands recently was more than a trend; it reflects the changing lexicon of connection.

Publicis CEO hits out at Omnicom’s ‘apples and oranges’ approach on revenue
Advertising
1 hour ago
Gideon Spanier

Publicis CEO hits out at Omnicom’s ‘apples and ...

Arthur Sadoun calls on Omnicom to change how it reports revenues to improve transparency after IPG takeover.

WPP CEO Cindy Rose appoints Conrad Persons as chief of staff
Advertising
1 hour ago
Lucy Shelley

WPP CEO Cindy Rose appoints Conrad Persons as chief ...

He was promoted to CEO of Grey London in April.

Make hay when the sun doesn’t shine
Opinion
2 hours ago
Santosh Sreedhar

Make hay when the sun doesn’t shine

As force majeure situations become more frequent, agencies and brands need to rewrite the ‘crisis’ playbook.