The Work
Campaign India Team
May 23, 2016

MMGB: Audi Pure Attraction

Watch the ad film conceptualised by DDB Barcelona here

AUDI A1 - Pure Attraction - DC from Metropolitana on Vimeo.

Just when we thought car ads were becoming a tad boring, here comes a film for Audi A1 by DDB Barcelona that oozes passion.
 
After all, the theme is 'Pure Attraction'. 
 
Have a wonderful working week. 
 
Credits
 
Advertising agency: DDB, Barcelona, Spain
Production: Agosto
Director (film): David Vergés
DOP: Oscar Faura
Post production: Metropolitana
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

4 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Agency of the Year 2025: Shortlists announced

5 Agency of the Year 2025: Shortlists announced

Jaguar Land Rover shortens pitch list to three as global review heats up

6 Jaguar Land Rover shortens pitch list to three as global review heats up

Bingo! turns ‘Big No’ into its boldest punchline yet

7 Bingo! turns ‘Big No’ into its boldest punchline yet

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

8 Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again

Warner Bros. Discovery is up for sale. Who will buy it?

9 Warner Bros. Discovery is up for sale. Who will buy it?

India’s Diwali ads trade fireworks for feel-good stories

10 India’s Diwali ads trade fireworks for feel-good stories

Related Articles

When Milind Soman gets schooled on bread
Advertising
Sep 03, 2025
Campaign India Team

When Milind Soman gets schooled on bread

Brands leverage the ultimate marketing playground as IPL enters May
Advertising
May 02, 2025
Campaign India Team

Brands leverage the ultimate marketing playground ...

Brands hit the pitch running as IPL momentum mounts
Advertising
Apr 14, 2025
Campaign India Team

Brands hit the pitch running as IPL momentum mounts

Audi and M&C Saatchi accused of plagiarism in new ad
Advertising
May 23, 2022
Surekha Ragavan

Audi and M&C Saatchi accused of plagiarism in new ad

Just Published

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting Android gaming apps
Advertising
1 day ago
Nikita Mishra

IAS uncovers ‘Arcade’ ad-fraud scheme exploiting ...

Using 50+ Android apps and roughly 10 million installs as its engine, Arcade appears to be the work of a coordinated fraud network and not a few rogue developers gaming the system, as per IAS.

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Advertising
2 days ago
Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

Learning beats swagger in Jaro’s new office lesson
Advertising
2 days ago
Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Frights, fables and fuss: How brands are reimagining Halloween
Advertising
2 days ago
Campaign India Team

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.