Campaign India Team
May 18, 2015

MMGB (2): When re-targeted banners become your own Post-it reminders

Watch the initiative conceptualised by BBDO Russia here

Chances are that you've reluctantly started browsing at work, for work-related matters, after a weekend. But are all the ads you see re-targeted from the websites you browsed on during the weekend or just prior?
 
Post-it has launched an initiative in Russia courtesy BBDO, that replaces those ads with a branded 'to-do' list. 
 
This initiative is currently available on Russian websites only, but if it is a 'success', it will be rolled out across other markets too.
 
Have a wonderful work week ahead.
Source:
Campaign India