MMGB (2): When re-targeted banners become your own Post-it reminders

Chances are that you've reluctantly started browsing at work, for work-related matters, after a weekend. But are all the ads you see re-targeted from the websites you browsed on during the weekend or just prior?

 

Post-it has launched an initiative in Russia courtesy BBDO, that replaces those ads with a branded 'to-do' list. 

 

This initiative is currently available on Russian websites only, but if it is a 'success', it will be rolled out across other markets too.

 

Have a wonderful work week ahead.