MMGB (2): Huawei "school of pronunciation"

Watch the film conceptualised by Dare here

May 25, 2015 09:57:00 AM | Video | Campaign India Team

Here's a neat piece of content for Huawei, the Chinese telecommunications company.
The light-hearted ad features the football pundits John Hartson, Ray Parlour and Nigel Winterburn, who are given lessons on how to pronounce the names of several of Arsenal’s foreign players, with a little help from the stars themselves. Huawei sponsors Arsenal – which explains the presence of the defender Laurent Koscielny and goalkeeper Wojciech Szczesny – and the brand does well to make the content relevant by finishing on a lesson on how to promote its own name.
Client: Huawei
Creative agency: Dare 
Creative team: Jake Attree Matt Callaby
Publishing director: Matt Weiner
Planner: Oscar Eavis
Producer: George Ryan
Creative partner: Flo Heiss
Planning partner: Rachel Hatton
(This article first appeared on