MMGB 2: Audi stays 'Uncompromised'

Ricky Gervais stars in a US campaign for Audi alongside other people the brand thinks fit with its theme of staying "uncompromised". Venables Bell & Partners created the TV ads, in which Gervais, the photojournalist Lynsey Addario and the church choir Voices of Destiny repeat lines from Queen’s rock anthem We Are The Champions. The campaign marks the launch of Audi’s 2015 A3 car. It also includes digital and mobile executions in an attempt to tempt younger, first-time luxury-car-buyers. The TV work was written by Daniel Bonder, art directed by Rich North and Alex Rice, and directed by Adam Hashemi through Reset.

Credits

Brand: Audi
Agency: Venables Bell & Partners
ECDs: Paul Venables Will McGinness
CDs" Erich Pfeifer Tyler Hampton
Art directors: Rich North Alex Rice
Copywriter: Daniel Bonder
Director of integrated production: Craig Allen
Executive producer: Mandi Holdorf
Executive strategy director: Lucy Farey-Jones
Senior strategist: Kasra Saidi
Business leader: Colleen McGee
Account director: Justin Pitcher
Account supervisor: Natalia Montero
Production company: Reset
Director: Adam Hashemi

The article first appeared on Campaignlive.co.uk