Campaign UK Team
Mar 24, 2014

MMGB 2: Audi stays 'Uncompromised'

Watch the ad film created by Venables Bell & Partners here

Ricky Gervais stars in a US campaign for Audi alongside other people the brand thinks fit with its theme of staying "uncompromised". Venables Bell & Partners created the TV ads, in which Gervais, the photojournalist Lynsey Addario and the church choir Voices of Destiny repeat lines from Queen’s rock anthem We Are The Champions. The campaign marks the launch of Audi’s 2015 A3 car. It also includes digital and mobile executions in an attempt to tempt younger, first-time luxury-car-buyers. The TV work was written by Daniel Bonder, art directed by Rich North and Alex Rice, and directed by Adam Hashemi through Reset.

Credits

Brand: Audi
Agency: Venables Bell & Partners
ECDs: Paul Venables Will McGinness
CDs" Erich Pfeifer Tyler Hampton
Art directors: Rich North Alex Rice
Copywriter: Daniel Bonder
Director of integrated production: Craig Allen
Executive producer: Mandi Holdorf
Executive strategy director: Lucy Farey-Jones
Senior strategist: Kasra Saidi
Business leader: Colleen McGee
Account director: Justin Pitcher
Account supervisor: Natalia Montero
Production company: Reset
Director: Adam Hashemi

The article first appeared on Campaignlive.co.uk

Source:
Campaign India
Topics

Related Articles

Just Published

2 days ago

Cannes Lions 2020 cancelled: Indian adland reacts

Some believe learnings will be missed while some call for work to be celebrated with an online event

2 days ago

Cannes Lions not to be held in 2020

Festival scheduled to return in June 2021

2 days ago

Weekend Wrap: 3 April 2020

In the news: ASCI, Media Mantra, Ogilvy, The BlueBeans, Ventes Avenues

2 days ago

Vivo India salutes the heroes who wear capes

Watch the film conceptualised by Dentsu Impact here