Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
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The deal worth Rs 21 crore should be completed by 25 July
Threatens legal action against the company
Move follows the company's efforts to be more inclusive
Watch the film conceptualised by McCann Worldgroup India
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