Campaign India Team
Jan 13, 2014

MMGB 1: Old Spice puts the spotlight on moms, as boys become men

Watch the ad film conceptualised by W+K here

Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.

Okay, so you think you can do one better this working week? Go right ahead, and keep us posted.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

5 hours ago

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

5 hours ago

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

6 hours ago

From followers to fanatics: Brands chase micro-movem...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.