Microsoft has rolled out an engagement programme themed 'Diwali Upgrade', driven by a musical conceptualised by Autumn Worldwide. The film is running on social media and on DTH service Tata Sky's ad channel.
The film highlights how happiness passes through three families via Microsoft devices.
An elder sister is delighted that she's going to upgrade her devide. She hands over her laptop to her younger brother, who is equally overjoyed. His destop then goes on sale. The lady who buys it is gifting it to her mother, who conducts stitching classes with the help of the large screen. One of her students goes on to create a scarf, and sells it to a someone who uploads it onto a website. Another man buys it online and gifts it to a lady. The lady who sold the scarf then picks gifts for two children – one of which is a 'PC on a Stick'. The boy uses that to learn a trick, about how to light a fire cracker using a toy car. The film ends with different visuals of the three families celebrating Diwali with a voice over that says, 'Khushiyan baantnein se badhti hainn. Puraana funda hain, but aaj bhi kaam aata hai. (Keep spreading joy. It's an old thought, but still works). So, this Diwali upgrade your life, and share your happiness. Kya pataa aapki ek khushi, kissi ki duniya roshan kar le, aur woh khushi badhti jai, ek ghar se dusre ghar (Who knows? That one piece of joy may light up someone else's life and that keeps spreading from one house to another).'
Creative: Autumn Worldwide