Campaign India Team
Aug 31, 2023

MG Motor sparks a green revolution with ZS EV

Watch the films conceptualised by Cheil here

MG Motor India has rolled out a campaign 'eving is living'.
 
Conceptualised by Cheil, the campaign consists of films which illustrate how EVs facilitate mindful living. 
 
In the first film, a family returns from a vacation, and the son wishes it lasted longer. The mother suggests another trip since they're packed, and the father enthusiastically agrees. The film ends with MG Motor's ZS EV and its environmental benefits.
 
The second film features neighbors discussing travel plans. One neighbour, charging his EV, shares a trip to Dalhousie. The other is amazed they're taking the EV but is enlightened about accessible charging options by the father, emphasising the ease of EV travel.

Udit Malhotra, head of marketing, MG Motor India, said, "This campaign demonstrates MG's dedication to offer peace of mind to customers through India's beloved EV ZSEV. It promotes EV awareness, debunking myths, and embraces the 'EVing is Living' movement. This campaign celebrates the EV-driven future marked by sustainability, convenience, and enhanced experiences. It showcases EVs' seamless integration into our lives, shaping a sustainable and enriching lifestyle, blending eco-consciousness, technology, and luxury." 
 
Amit Nandwani, national creative director, Cheil India, said, “We wanted to create a campaign wherein each film addresses a different barrier to the adoption of EVs in India. So, we came up with a series of fun, light-hearted stories with MG ZS EV at the heart of it. The films are simple, endearingly relatable and visually refreshing. We hope the campaign will connect strongly with the viewers and bring about the desired change in their mindset.”
 
Neeraj Bassi, chief growth officer, Cheil India, said, “Through this series of films, we are adding a new dimension to EV communication. EV films are often viewed through the lens of environment but there are so many other reasons that advocate the switch to EV. In this series, we have highlighted the real, everyday benefits to the consumers once they choose to go ahead with their EV purchase."
 
CREDITS: 
 
Agency: Cheil India  
Chief operating officer: Sanjeev Jasani  
Chief creative officer: Vikash Chemjong  
Chief growth officer: Neeraj Bassi  
National creative director: Amit Nandwani  
Chief strategy officer: Sourav Ray 
 
Account management team: Jaipal Singh, Priyanka Saini, Shweta Goel 
Creative team: Vikrant Bisht, Shailender Singh, Devdas Nair 
Account planning team: Ruchi Kohli, Prachi Dang 
 
Production house: Happy Making Films 
Director: Puneet Prakash 
DOP: Sejal Shah 
Producers: Gaurav Kandpal and Ashish Bhatia 
 
Source:
Campaign India

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