Campaign India Team
Feb 12, 2015

Mentos brings us angry chicken dad; showcases improved offering

Watch the film conceptualised by Ogilvy & Mather here

Mentos has rolled out an ad film that showcases their enhanced offering for the existing product. The film has been conceptualised by Ogilvy & Mather.

The film features a talking rooster, who is busy yelling at his son for underperforming in his exams. The rooster complains that he thinks only about ‘chicks’ and has failed his exams.

The rooster's rant is interrupted by the voiceover offering a bigger, softer Mentos. Asking the voice over to shut up, the film ends with the rooster going back to yelling at his son.

Anurag Agnihotri, executive creative director, Ogilvy & Mather, said, “This cheeky self-deprecating route is a fun way to announce the product developments without sounding too ad-like.”

Preeti Bhatnagar, category head, Perfetti Van Melle India, said, “Mentos has been an aspirational brand for consumers for over a decade and has lived up to their expectations across all touch points. The new Mentos commercial is an announcer film highlighting the product improvement but does not look anything like a typical announcer. It has every bit of quirk and fun that all Mentos advertisements have. We are extremely excited and are quite confident that this will strengthen the brand core.”


Client: Perfetti Van Melle, Mentos

Creative agency: Ogilvy andd Mather

Creative: Abhijit Avasthi, Rajiv Rao, Anurag Agnihotri, Saurabh Dikshit, Nasrullah Husami

Account management: Kapil Arora, Vishwajeet Rana, Parul Madaan, Ankita Singh
Production house: Hungry films
Director: Vijay Sawant 
Producer: Dharam Valia

Campaign India

Related Articles

Just Published

11 hours ago

Centrick joins hands with One One Six Network

Aims to leverage the London-headquartered agency's global database of human brands, sport personalities, actors, celebrities, category specialists and market voices

15 hours ago

IPA Effectiveness Awards 2024: Kawal Shoor on the jury

The Womb's founding member is the only Indian on the list

15 hours ago

Vice Media to lay off hundreds, cease website ...

With previous attempts to cut costs—including a multimillion-dollar acquisition—proving ineffective in enhancing the company's financial standing, Vice Media has announced its decision to lay off hundreds of staff and close down its website