Campaign India Team
Feb 12, 2015

Mentos brings us angry chicken dad; showcases improved offering

Watch the film conceptualised by Ogilvy & Mather here

Mentos has rolled out an ad film that showcases their enhanced offering for the existing product. The film has been conceptualised by Ogilvy & Mather.

The film features a talking rooster, who is busy yelling at his son for underperforming in his exams. The rooster complains that he thinks only about ‘chicks’ and has failed his exams.

The rooster's rant is interrupted by the voiceover offering a bigger, softer Mentos. Asking the voice over to shut up, the film ends with the rooster going back to yelling at his son.

Anurag Agnihotri, executive creative director, Ogilvy & Mather, said, “This cheeky self-deprecating route is a fun way to announce the product developments without sounding too ad-like.”

Preeti Bhatnagar, category head, Perfetti Van Melle India, said, “Mentos has been an aspirational brand for consumers for over a decade and has lived up to their expectations across all touch points. The new Mentos commercial is an announcer film highlighting the product improvement but does not look anything like a typical announcer. It has every bit of quirk and fun that all Mentos advertisements have. We are extremely excited and are quite confident that this will strengthen the brand core.”

Credits:

Client: Perfetti Van Melle, Mentos

Creative agency: Ogilvy andd Mather

Creative: Abhijit Avasthi, Rajiv Rao, Anurag Agnihotri, Saurabh Dikshit, Nasrullah Husami

Account management: Kapil Arora, Vishwajeet Rana, Parul Madaan, Ankita Singh
Production house: Hungry films
Director: Vijay Sawant 
Producer: Dharam Valia

Source:
Campaign India

Related Articles

Just Published

Premium
England rugby stars become samurai in World Cup ad
Premium
9 hours ago

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
9 hours ago

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.

Premium
Havas Group restructures Asia-Pacific organisation
Premium
11 hours ago

Havas Group restructures Asia-Pacific organisation

APAC CEO Mike Amour to leave the company with key regional markets reporting directly to New York and London.

Premium
House of Pataudi houses Soha and Saif together yet separately for Durgo Puja
Premium
12 hours ago

House of Pataudi houses Soha and Saif together yet ...

Watch the film conceptualised by Shamik Sengupta and Makani Creatives here