Campaign India Team
Apr 20, 2021

McDonald's features McSpicy Fried Chicken addicts Rashmika Mandanna and friends

Watch the films conceptualised by DDB Mudra

On the back of the appointment of Rashmika Mandanna as brand ambassador, McDonald's India (West and South) has rolled out a campaign featuring the actor. 
The campaign has been conceptualised by DDB Mudra and promotes the brand's foray into the fried chicken category with the launch of McSpicy Fried Chicken. In one film she's shown dining in with friends at a McDonald's restaurant. As she bites into a piece of fried chicken, she states that because they've been eating the McSpicy Fried Chicken for three months, it's time to move on to something else. The group of friends are stunned for a few seconds and then break into synchronised laughter as they realise Mandanna is only joking with the claim.

The second film shows Mandanna and her friends enjoying the fried chicken at home. Her friend suggests it's time to try something else, after having McSpicy Fried Chicken everyday for a year. Mandanna reacts by changing the friend instead of trying something else. 
Arvind RP, director – marketing and communications, McDonald’s India (West and South), said, “Our customer research revealed that the customers in South India like their chicken not only to be crunchy but also spicy, and flavourful till the last bite. With McSpicy Fried Chicken, that’s exactly what we have for them. This product is carefully marinated with ghost chilly pepper and fried to perfection to ensure it tastes just the way consumers love it. Our aim is that with this great product and Rashmika’s strong appeal, we will grow our market share rapidly in these markets.” 
Rahul Mathew, chief creative officer, DDB Mudra Group added, “The campaign really reflects what the consumer feels about McSpicy Fried Chicken – you keep wanting to go back for more. And just like our chicken, Rashmika is a star that South India can’t get enough of. So, it all came together as the perfect recipe."
The TVCs will be aired exclusively across South India with adapts in Kannada, Tamil and Telugu and will be adapted for the digital platforms as well.
Campaign India

Related Articles

Just Published

6 hours ago

Publicis to shake up board: Arthur Sadoun takes ...

Two boards become one as supervisory and management boards merge.

7 hours ago

24 hours with...Prateek Sethi

Catch up with Prateek Sethi, founder and director for Trip, as he takes us through a day in the life.

8 hours ago

BEI Confluence takes on new clients, bolsters ...

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

11 hours ago

Leo Burnett Mumbai shakes up leadership to drive ...

The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing directors, and Saurabh Dahiya as head of strategy.