Campaign India Team
Sep 06, 2016

Maruti's sporty Swift Deca dons '10' jersey on soccer pitch

Watch the ad film conceptualised by Dentsu Creative Impact here

Close to a year after rolling out a sporty variant, the 'Swift Glory', Maruti Suzuki, has rolled out a limited edition 'Swift Deca'. To communicate this, a film has been conceptualised by Dentsu Creative Impact.
The film opens with football players lined up pre-kickoff. The camera shifts from player to player, revealing their jersey numbers. The number 10' isn't on a player's jersey, but on a Swift Deca. The car occupies the 'number 10' position in the game too. The film ends with the car scoring a goal. A voice over says 'Play like 10, with the limited edition, all new sporty Swift Deca'. 
The film went live on YouTube on 1 September 2016, post the launch of the car.
Also read:
Campaign India

Related Articles

Just Published

1 day ago

M&E industry in India grew by 8.9 percent in 2019: ...

Grew at a rate higher than the advertising industry (5.3 per cent) and GDP (7.8 per cent)

2 days ago

Weekend Wrap: 27 March

In the news: Bajaj Group, Meltwater, Parle G, Socialpanga

2 days ago

IPG withdraws 2020 financial target amid coronavirus...

"Visibility into marketing and media spend is extremely challenging" says CEO Michael Roth.

2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India