Close to a year after rolling out a sporty variant, the 'Swift Glory', Maruti Suzuki, has rolled out a limited edition 'Swift Deca'. To communicate this, a film has been conceptualised by Dentsu Creative Impact.
The film opens with football players lined up pre-kickoff. The camera shifts from player to player, revealing their jersey numbers. The number 10' isn't on a player's jersey, but on a Swift Deca. The car occupies the 'number 10' position in the game too. The film ends with the car scoring a goal. A voice over says 'Play like 10, with the limited edition, all new sporty Swift Deca'.
The film went live on YouTube on 1 September 2016, post the launch of the car.