Campaign India Team
Sep 06, 2016

Maruti's sporty Swift Deca dons '10' jersey on soccer pitch

Watch the ad film conceptualised by Dentsu Creative Impact here

Close to a year after rolling out a sporty variant, the 'Swift Glory', Maruti Suzuki, has rolled out a limited edition 'Swift Deca'. To communicate this, a film has been conceptualised by Dentsu Creative Impact.
 
The film opens with football players lined up pre-kickoff. The camera shifts from player to player, revealing their jersey numbers. The number 10' isn't on a player's jersey, but on a Swift Deca. The car occupies the 'number 10' position in the game too. The film ends with the car scoring a goal. A voice over says 'Play like 10, with the limited edition, all new sporty Swift Deca'. 
 
The film went live on YouTube on 1 September 2016, post the launch of the car.
 
Also read:
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

2 days ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

2 days ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

2 days ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.