Campaign India Team
Nov 10, 2016

Maruti Swift pushes adrenaline pedal with sports stars, says 'Push Your Limits'

Watch the ad film conceptualised by Dentsu Impact here

Maruti Suzuki has roped in cricketer AB de Villiers, boxer Vijender Singh and skydiver, Luke Aikins for a campaign for the Swift conceputalised by Dentsu Impact, which includes a TVC. 
 
The film opens with a shot of the Swift. Glimpses of the three protagonists gearing up for their respective fields follow. The film intersperses their feats with those of the car. The Swift speeds past fright containers to make its exit before an oncoming vehicle can block the way. de Villiers meantime strokes the ball in a cricket match. In the ring, Singh, in the midst of a bout says, "When my opponents act like lions in a ring, I prepare myself to be the ringmaster." Aikins steps out of a flying plane to dive. He says, 'With every fall, I fly higher'. As de Villiers, dives to make it to the crease on the cricket pitch, he says, 'If everyone thinks you can't do it, then you must do it.' The film ends with a voice over, 'To defy limits, you need to push them.' The Swift races through the film, setting the pace. The super sign-off reads, 'Push Your Limits.'   
 
The film went on air on 9 November and was preceded by teaser GIFs on Twitter. 
 
Credits
 
Client: Maruti Suzuki India 
Brand/product: Swift
Creative agency: Dentsu Impact
COO: Soumitra Karnik
Branch head: Amit Wadhwa
ECD: Anupama Ramaswamy 
National planning director: Karthikeya Srivastava
Planning team: Nilakshi Medhi and Sabhitha Sudarshan
Art director: Deepak Singh Bhandari 
Copywriter: Binesh Sharma
Account management: Hindol Purkayastha, Karun Arora, Nikhil Bhagi, Snigdha Jha
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

7 hours ago

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

7 hours ago

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.