Maruti Suzuki has roped in cricketer AB de Villiers, boxer Vijender Singh and skydiver, Luke Aikins for a campaign for the Swift conceputalised by Dentsu Impact, which includes a TVC.
The film opens with a shot of the Swift. Glimpses of the three protagonists gearing up for their respective fields follow. The film intersperses their feats with those of the car. The Swift speeds past fright containers to make its exit before an oncoming vehicle can block the way. de Villiers meantime strokes the ball in a cricket match. In the ring, Singh, in the midst of a bout says, "When my opponents act like lions in a ring, I prepare myself to be the ringmaster." Aikins steps out of a flying plane to dive. He says, 'With every fall, I fly higher'. As de Villiers, dives to make it to the crease on the cricket pitch, he says, 'If everyone thinks you can't do it, then you must do it.' The film ends with a voice over, 'To defy limits, you need to push them.' The Swift races through the film, setting the pace. The super sign-off reads, 'Push Your Limits.'
The film went on air on 9 November and was preceded by teaser GIFs on Twitter.
Client: Maruti Suzuki India
Creative agency: Dentsu Impact
COO: Soumitra Karnik
Branch head: Amit Wadhwa
ECD: Anupama Ramaswamy
National planning director: Karthikeya Srivastava
Planning team: Nilakshi Medhi and Sabhitha Sudarshan
Art director: Deepak Singh Bhandari
Copywriter: Binesh Sharma
Account management: Hindol Purkayastha, Karun Arora, Nikhil Bhagi, Snigdha Jha