Maruti Suzuki has rolled out a campaign for its premium hatchback, which was launched in the Indian market earlier this week.
The new car has been named Baleno. A yesteryear sedan from the Maruti stable sported the same name.
The film conceptualised by Hakuhodo Percept shows several stylised shots of the car accompanied by a 'Made of mettle' soundtrack. Through the film, the car is taken through different tests to show its solidarity and good looks.
The new Baleno will be available through Maruti's premium Nexa showrooms.
Credits
Client: Maruti Suzuki
Brand: Baleno
Creative agency: Hakuhodo Percept
COO: Elvis Sequeira
ECD: Sabuj Sen Gupta
ED: Kosuke Kataoka
National planning director: Jayanto Banerjee
CD art: Saurav Dasgupta
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