Maruti Suzuki launches new car with ertswhile Baleno label, 'Made of mettle'

Maruti Suzuki has rolled out a campaign for its premium hatchback, which was launched in the Indian market earlier this week.

 

The new car has been named Baleno. A yesteryear sedan from the Maruti stable sported the same name.

 

The film conceptualised by Hakuhodo Percept shows several stylised shots of the car accompanied by a 'Made of mettle' soundtrack. Through the film, the car is taken through different tests to show its solidarity and good looks.

 

The new Baleno will be available through Maruti's premium Nexa showrooms.

 

Credits

 

Client: Maruti Suzuki

Brand: Baleno

 

Creative agency: Hakuhodo Percept

COO: Elvis Sequeira

ECD: Sabuj Sen Gupta

ED: Kosuke Kataoka

National planning director: Jayanto Banerjee

CD art: Saurav Dasgupta