Campaign India Team
Oct 28, 2015

Maruti Suzuki launches new car with ertswhile Baleno label, 'Made of mettle'

Watch the ad film conceptualised by Hakuhodo Percept here

Maruti Suzuki has rolled out a campaign for its premium hatchback, which was launched in the Indian market earlier this week.
 
The new car has been named Baleno. A yesteryear sedan from the Maruti stable sported the same name.
 
The film conceptualised by Hakuhodo Percept shows several stylised shots of the car accompanied by a 'Made of mettle' soundtrack. Through the film, the car is taken through different tests to show its solidarity and good looks.
 
The new Baleno will be available through Maruti's premium Nexa showrooms.
 
Credits
 
Client: Maruti Suzuki
Brand: Baleno
 
Creative agency: Hakuhodo Percept
COO: Elvis Sequeira
ECD: Sabuj Sen Gupta
ED: Kosuke Kataoka
National planning director: Jayanto Banerjee
CD art: Saurav Dasgupta
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.