Maruti Suzuki Driving School gives a son ace driving skills that makes his dad proud

Maruti Suzuki Driving School (MSDS) has rolled out a campaign ‘Seekhoge Best, Toh Sab Impressed’ (learn from the best, everyone will be impressed) to highlight its core offerings for car learners. 

Conceptualised by Lintas Creative Executions, the film aims to showcase how car learners are competent and confident drivers through its curriculum and trainers. The film showcases a son picking his father in a Maruti Brezza. The film captures how the father is observing his son’s driving skills as he crosses traffic signals, stop signs and narrow lanes effortlessly, leaving him pleasantly surprised and impressed at the same time. During the journey, the son pulls over at a Maruti Suzuki Driving School to tell his father that it's where he learnt how to drive with such finesse. It then goes on to highlight the core offerings of MSDS that include a scientific learning curriculum, training on a driving stimulator, and expert trainers for enabling learners to become competent and confident drivers. The film ends on a humorous note, where the father appreciates his son’s driving skills by saying, 'agar aap jaise ko sikha diya, toh badhiya hi sikhate honge' (if someone like you can learn, they must be teaching well) implying that if his son can master driving so quickly, anyone can. 

Shashank Srivastava, senior executive officer, marketing and sales, said, “We believe that people should have a holistic awareness of road safety and safe driving practices. Safety is our top priority at MSDS, and our 'one trainer, one trainee, one car' model is a testament to our commitment to provide a safe environment for learning to drive. It is crucial to impart quality driving training to have safe and confident drivers on the roads. With the new brand campaign, ‘Seekhoge Best, Toh Sab Impressed’ we aim to sensitise people about the importance of learning this crucial life skill correctly, through MSDS’s scientifically designed curriculum and expert trainers. We hope to encourage more and more people to become better drivers and make our roads safer.”