Marico has rolled out a campaign for its recently launched disinfectant Travel Protect.
Conceptualised by BBH India, this campaign consists of five light-hearted films that show surfaces talk and complain about being constantly touched, sneezed and coughed on. All the complains come to an end when Travel Protect is sprayed on them.
Koshy George, chief marketing officer, Marico, said, “As we move towards unlocking the country, rigorous hygiene practices will be an integral part of our routine. Recognising the need of the hour, we launched the Protect range of surface disinfectant sprays. Our awareness campaign conceptualised by BBH is an effort to highlight the importance of proper hygiene practices while emphasising the ease of using Marico’s Travel Protect while venturing out.”
Russell Barrett, CEO and CCO, BBH-PWW India, added, “We chose to use humour for this campaign as there are already way too many things to be truly worried about in these times. Marico’s House Protect and Travel Protect silence the voices that worry about any surface’s’ potential dangers and are an essential part of our new reality.”
CREDITS:
Agency: BBH India
Chief creative officer and CEO, BBH-PWW India: Russell Barrett
Chief executive officer, BBH-PWW India: Subhash Kamath
Chief strategy officer and MD, BBH-PWW India: Sanjay Sharma
General manager: Sarita Raghavan
Creative director: Nivedita Agashe
Copywriter: Rohan Mathew
Art director: Akshay Keluskar, Jharna Sukhani
Animator: Shirin Kekre
Strategy director: Purvi Mistry
Senior business partner: Pinky Shah
Business partner: Shraddha Shetty
