Lifelong has rolled out the second leg of its ‘fight lazy’ campaign featuring actor Milind Soman to spotlight how it aims to provide fitness equipments to consumers in a manner that is both convenient and effective.
Conceptualised by Centrick, the films showcase Soman and 'Mr Lazy' to highlight how the brand aims to deliver fitness equipments to consumers in the form of home gym sets, treadmills, spin bikes, yoga mats, and much more. The films feature Soman encouraging Mr Lazy to get on a fitness regime and not cave into excuses.
Roy Menezes, partner and chief creative officer, Centrick, said, "Today is all about having the world at your fingertips. Today is about having everything delivered to your doorstep. Today is about us being at our laziest best. Right there is the sweet spot for the brand to fit in. Now, while you get your burger delivered, get your ab roller delivered too. This campaign aims to put an end to all excuses around fitness. Fitness is now home delivered."