Kirloskar Oil Engines wishes the force is always in the hands of industries

Kirloskar Oil Engines has rolled out a campaign 'may the power always be with you' to highlight how it aims to empower industries in the aviation, agriculture, healthcare, manufacturing and infrastructure sectors. 

 

Conceptualised by Centrick, the campaign consists of a film that states how power is required in the pursuit of excellence. The film then goes on to showcase how the brand aims to facilitate a reliable power source to an array of industries to drive the nations growth through it's capabilities.  

 

Gauri Kirloskar, managing director, Kirloskar Oil Engines, said, “We wanted to create a campaign that summarises who we are as a company and our contribution to society and the nation at large. We are an engineering firm, and our products and services touch many lives, and in most cases, we are behind the curtains powering customers in various fields such as hospitality, farming or small-scale business. We take immense pride in being that silent partner to millions, and we see it as a privilege to serve the nation through our offerings. It is a difficult task to convert such a complex and abstract statement of 'who we are' into something simple and we loved it when Centrick encapsulated it in one simple line 'May the power always be with you.’”

 

Roy Menezes, partner and chief creative officer, Centrick, said, “At Centrick, while making brands look good, we also love to keep things simply simple. ‘May the power always be with you’ came to us after culling through all the products, services, and offerings to arrive at the heart of what the business actually does. Powering humanity. And that’s why there was simply nothing else to say."

 

The brand has also rolled out OOH creatives for this campaign.