Lenskart has rolled out a campaign titled ‘#SeeTheLove, not labels’ to highlight its Pride’22 collection.
Conceptualised by the in-house team, the film aims to instil the message of inclusivity and humanity. It features different identities from the LGBTQ+ community, explaining their gender pronouns and talking about how they like to identify themselves. The film goes on to showcase how cis-gendered people miss representation in the community, which makes them feel inferior.
The film ends by highlighting that legalisation in India does not mean anything to the community if their marginalised members feel unsafe. The film aims to educate and build a foundation for the future, where everyone is cared for and respected.
Aanchal Jain, head - global brand experience, Lenskart, said, “Lenskart is committed to respecting diversity and equal opportunities for all. Our Pride’22 collection covers the spectrum, allowing each wearer to find their volume, their level of pride, with styles that range from subtle to sassy and everything in between.”