Campaign India Team
Jun 30, 2022

Disney Star embraces inclusivity by mixing it up

Watch the film conceptualised by the in-house team here

Disney Star has rolled out a campaign titled 'mix it up' for pride month 2022. 
Conceptualised by the in-house team of Disney Star, the film through a lyrical narrative aims to highlight the message of inclusivity by encouraging people to embrace all the shades of diversity. 
It features a lesbian couple moving into a new house and are anxious about hosting a party for the first time. Their first set of guests arrives and inform the hosts that they have invited everyone to the party. The 'everyone' that they mentioned turns out to be a diverse set of individuals from the LGBTQ+ community. It showcases how everyone consciously made space for each other regardless of their sexual orientation and celebrated the feeling of embracing each other's differences by mixing it up. 
The film ends with the tagline 'life is beautiful when we make space for all'. 
Campaign India

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