Campaign India Team
Apr 08, 2019

Krunal Pandya and Hardik Pandya break the bro-code for HalaPlay

Watch the film conceptualised by L&K Saatchi and Saatchi here

Fantasy sports platform HalaPlay launched a three-film campaign featuring the Pandya brothers. 
The films have been conceptualised by L&K Saatchi & Saatchi, the newly appointed creative agency of HalaPlay. 
The campaign plays on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake. The digital films are currently running on Facebook and Hotstar.
Watch the second film here:
Prateek Anand, co-founder, HalaPlay said, “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends or brothers."
Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi said, “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”
Watch the third film here:
Manish Agarwal, CEO, Nazara Technologies, added, “We at Nazara were looking for creative partners who can match the passion of HalaPlay founders to build a lasting legacy in the shortest possible time. The team at L&K Saatchi & Saatchi has been more than an equal match to the challenges thrown at them. This is a fantastic start to a long journey which all the teams have embarked upon and we are confident of establishing HalaPlay as a very strong consumer brand.”
Campaign India

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