After bringing in Salman Khan to endorse its range of 'Hawaii' slippers, Relaxo has roped in Katrina Kaif as brand ambassador for Flite, its range of slippers for women. The actress features in a new commercial for the brand, created by Arms Communications.
The TVC shows Kaif getting out of a horse cart and walking through different conditions wearing Relaxo's Flite range of slippers. The visuals are supported with a 'Walk with me' jingle and the film ends with Kaif introducing the range of slippers by saying, "Flite slippers - Fashionable and light."
Commenting on the TVC, Gaurav Dua, executive director, Relaxo Footwear, said, “Flite has carved out a niche for itself by becoming a brand symbolic to youth, comfort and elegance. And to carry this brand persona a step ahead, we could think of no one better than Katrina Kaif. With a fan following that is hard to describe by mere words, Katrina is looked upon as a fashion diva and icon. Her vibrant and unconventional style is often imitated by girls across the country. Which is why, Katrina Kaif was the perfect match for Relaxo Flite's new campaign. We are extremely proud to associate with her and we are sure her charismatic appeal in the ad will win hearts.”
He added, “The concept behind the new commercial is to beautifully and aesthetically showcase the colorful world of Katrina through Relaxo Flite. From the moment she steps into her favorite pair of Flite slippers, everything around her changes to match the color of her Flite."
Client: Relaxo Footwear
Agency: Arms Communications
Creative team: Reet Ahluwalia
Production house: Far Commercials
Director: Jeff Balsmeyer
Producer: Jeet Surendernath
DOP: Vikas Sivaraman
Media Agency: Arms Communications