Relaxo has rolled out a new film part of its long-term 'keep chillin, keep flippin' campaign conceptualised by Arms Communications.
The film is set on a beach. Khan notices a group of youngsters glued to their phones instead of enjoying the beautiful scenery. He lifts his hat and breaks into a poetic narration to explain to them why they shouldn't be on their phones and instead enjoy the scenery.
Gaurav Dua, executive director (sales and marketing), Relaxo Footwears, said, “Salman Khan, who has been the face of the brand for a while now, perfectly fits in as he cuts across all age groups especially the youth and there’s no one better than him to spread this message in a super quirky and most efficient way”
He added, “Youngsters today are opting for casual looks and this trend is driving the growth of such market. Our offering is designed for the free-spirited, the easy-going, the live-for-today chillers and to keep celebrating each moment of life. The new TVC brings in energy into audience, motivating them to take a break from their digital life and rededicate themselves to exploring new experiences in real life.”
Creative agency: Arms Communications
Director: Abhiraj Minawala
Production house: Green apple
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The agency has been working on the account since 2004