Reebok has released its latest campaign featuring brand ambassador Katrina Kaif as it continues to target women interested in fitness.
Conceptualised by Wunderman Thompson, the campaign is titled 'She Got Ree' and consists of a film. It showcases Kaif and other women fitness enthusiasts showcase Reebok's fitness collection.
Sunil Gupta, brand director, Reebok India, said, "Through product innovations like the Pure Move Bra and the ‘Meet You There’ collection, or campaigns such as She Got Ree and
It’s a Man’s World, Reebok continues to inspire women to find their personal expression of fitness. We have had a very positive response and have seen an upside in the women’s share of business and an increased participation of women in our on-ground fitness events."
He added, "‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which women can harness their energy and enjoy being fit no matter where they are – be it the gym, the outdoors, or anywhere in between. It’s a call for everyone to find their 'Ree' which is the joy and spirit of being fit. Through the campaign we want to talk to the women in our target group and motivate more of them to take to fitness, in whatever form they may choose."