Exam prep start-up – Gradeup – recently aired its first-ever digital brand campaign. Called ‘Sahi Prep Hai, Toh Life Set Hai’, the campaign film features the brand’s ambassador Kartik Aaryan.
Gradeup has launched three films in the first phase of the campaign, with two more films releasing shortly. The campaign focuses on enabling opportunities for students preparing for various competitive exams, aiming to establish Gradeup as a preferred platform for exam preparation. Mirchi Brewery has conceptualised the campaign.
The brand films focus on how every student has a unique way of studying and yet, they are uncertain if their preferred method is the right one. The first film is around Rohan ‘Data’ Shankar, a small-town boy from West Bengal who claims to be an expert in making the perfect study plan for his exam preparation. The second film features Aarti Jasoos from Dehradun, who believes she has found the right preparation strategy by combining various sections of videos by multiple educators. The third film shows ‘Mr. PhD’ from Lucknow who has collected a lot more than the required study material and practice tests from various websites, discussion groups, and channels.
Ankit Gautam, AVP - marketing, Gradeup, said, “As Indians, we understand that most of us need a good job or a degree to get settled in life. The campaign leverages this insight in a simple yet effective way to fortify the importance of the right preparation strategy with ‘Sahi Prep Hai, Toh Life Set Hai’. With this campaign, we aim to make students more confident in their preparation journey with us."