Doritos India has rolled out a television commercial featuring brand ambassador Kartik Aaryan.
The film has been conceptualised by Wunderman Thompson and also features actor Sanjana Sanghi. Kartik and Sanghi are in conversation on a cricket ground and the former is sharing his mobile number. The opposition team bowler interrupts this exchange and sledges Aaryan with a 'can he bat as well as he can talk' claim. Aaryan tells Sanghi that he'll deliver the rest of the number via the scoreboard. He says that and smashes his opponent for three back-to-back sixes and two boundaries before intentionally leaving a ball which ends up dismissing him. The girl takes note and writes down his number.
Ankit Agarwal, associate director, brand marketing – PepsiCo India, said, "At Doritos, we believe that today’s generation exemplifies bold self-expression like no other, and we aim to put this attitude at the heart of everything that we do. This campaign not just epitomises this belief, but is also fun, fresh, and larger than life. We are confident that this new campaign will connect with the audience and encourage them to express themselves, in their own bold ways."
Ritu Nakra, senior vice president, Wunderman Thompson, added, “With the tooth-rattling loud crunch of Doritos, we salute the courageous personality of the bold tribe. As the tagline 'for the bold' suggests, Doritos enables you to be you. Bite into Doritos along with Kartik and hear the loud satisfying crunch of this intensely flavoured corn chip as you enjoy this new campaign from the brand.”
Creative agency: Wunderman Thompson
WPP lead: PepsiCo Foods, India: Ritu Nakra
Chief creative officer: Senthil Kumar
Executive creative director: Udayan Chakravarty
Strategy leads: Atishi Pradhan and Arnab Datta Chaudhuri
Creative directors: Sameer Kumar and Chetan Malvi
Copywriter: Aakash Aher
Film department: Mandeep Singh
Account management: Binay Mehra and Gunik Kaur Gambhir
Production house: The Pack
Director: Vivek Kakkad
Producer: Leejude Dsouza