Finolex Cables has announced the appointment of Kartik Aaryan and Kiara Advani as brand ambassadors.
The brand ambassador appointment is part of a 360-degree campaign through which it intends to refresh its brand identity. The campaign will showcase Finolex's product range which consists of ceiling fans, LED lights, and electric cables and wires.
Deepak Chhabria, executive chairman, Finolex Cables, said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”
Amit Mathur, president – sales and marketing, Finolex Cables, said, “There is a rising awareness among the new age consumers about safe, smart and stress-free home solutions. Our dedication and passion in making our customer’s life stress free has resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry, to be the face of the brand and help further strengthen the brand’s connect with its customers.”