Kartik Aaryan grabs attention during an intense tennis match, courtesy Fanta Apple Delite

Coca-Cola India has announced the appointment of Kartik Aaryan as brand ambassador and launched Fanta Apple Delite. 

 

Conceptualised by Ogilvy, the film features Aaryan enjoying Fanta Apple Delite during an intense tennis match. The chair umpire asks the audience in the stadium to remain silent. However, Aaryan opens a bottle of Apple Delite and sips the drink emitting crunchy apple sounds. The film nudges consumers to stay colourful despite the conformities of their modern lives. 

 

Tish Condeno, senior director - sparkling flavours, Coca-Cola India and South-West Asia, said, “In line with our vision of ‘beverages for life’ and staying focused on the evolving taste and preferences of our consumers today, we decided to foray into the apple flavour segment. Furthermore, our innovation priorities and extensive research led us to bring in a refreshing twist to sparkling apple with new Fanta Apple Delite.” 

 

Condeno added, “Kartik brings his zest and energy to the brand in a delightful way. The bright, summer scenes from our latest commercial, remind our consumers to stay at their playful best, despite the challenging scenarios.”

 

Ritu Sharda, chief creative officer, Ogilvy India (North), said, “Fanta is all about colourful people. And the new Fanta Apple Delite gives the people some more ammunition to transform everyday situations into loads of fun. It’s a drink with a twist. You don’t just sip it, but you actually take a bite of it because it has real apple juice. The simple use of the sound of the apple bite not only brings alive the apple flavour but also adds some crazy to our world. Brought alive here by the fabulous and colourful Kartik Aaryan.”