Disney+ Hotstar has rolled out an ad film focusing on the platform’s ‘free on mobile’ offering of the ICC Men’s Cricket World Cup 2023 tournament this year. Featuring Bollywood actor, Kartik Aaryan, the film takes a quirky route to showcase the OTT platform’s latest offerings in sports and entertainment.
The ad film is conceptualised by the internal Disney+ Hotstar team.
The narrative depicts the actor all set to be greeted by an onslaught of fans as he steps out of his car at the airport. Only to discover that there is a bigger ‘attraction’ present that steals his limelight - the free content offerings of ICC Men’s Cricket World Cup 2023 and other entertainment on the Disney+ Hotstar platform.
Sidharth Shakdher, head – marketing, Disney+ Hotstar India said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”
Apart from streaming live on Disney + Hotstar, the ICC Men’s Cricket World Cup 2023 will also be broadcast on the Star Sports Network.
CREDITS:
Client: Disney Star
Creative agency: In-house team
Director: Rajesh Krishnan.
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