Two in five urban Indian consumers have seen an advertisement that they have 'really liked' during the ongoing ICC Men's ODI World Cup according to a YouGov study.
38% of the viewers stated that they learnt about new brands that they weren't aware of earlier, while 37% discovered new products launched by brands they knew about.
The report also added that the association of brands with the tournament has been beneficial with 74% saying they feel positive about brands who advertise during such events/shows.
Favourability of brands advertising during the World cup surpasses favourability of brands that advertise with entertainment properties such as KBC (68%) and Bigg Boss (59%).
This data is based on a survey of adults aged 18+ years in India with a sample size of 1011 respondents. The survey was conducted online between November 7 and 10, 2023