Kartik Aaryan and Rashmika Mandanna say Wow Skin Science to hair fall solutions
Watch the film conceptualised in-house here
Sep 23, 2022 03:01:00 PM | Video | Campaign India Team
Wow Skin Science has rolled out a campaign titled Hair fall ki zero tension (zero tension for hair fall), featuring actors Kartik Aaryan and Rashmika Mandanna to highlight the benefits of its onion oil.
Conceptualised by the brand's in-house team, the film showcases how Aaryan and Mandanna, through their witty banter, try to recommend a solution for their hair fall problems. While the duo both try to push their recommendation to prevent hair fall, they soon realise that they were recommending the same product, which is Wow Skin Science.
Manish Chowdhary, co-founder, Wow Skin Science, said, “With time, we have realised that our consumers want us to provide solutions that are derived from nature and are safe to use. Our new campaign is a homage to the age-old practice of oiling hair but with a modern twist – with Onion and Black seed oil, ingredients that possess excellent properties to reduce hair fall and improve hair growth. And with talents like Kartik and Rashmika, we wish to reach out to the maximum number of consumers looking for safe, natural, and effective solutions for their everyday haircare needs.’’
Client: Wow Skin Science
Director: Satyajeet Kadam
Script and creative director: Rohit Singh and Twisha Sharma