JSW Cement has rolled out a film #TheLeadersChoice, highlighting its product features.
Conceptualised by Plotters Ink, the film aims to position JSW Cement as the leader of cement brands, by showcasing the effort that goes into building a strong home.
The film opens with trucks carrying JSW Cement to be used for building structures at construction sites. It features a man working relentlessly on the design of the building, knowing that the cement would be the foundation for tomorrow’s strong home.
It puts together the picture of the work-in-progress and the preview of how the completed home would look, and showcases the confidence of the engineers and labourers who use the cement. The film’s music is composed and sung by AR Rahman and ends with the message ‘Kal Ki Mazboot Taiyyari Ke Liye’ (for tomorrow’s strong foundation).
Client: JSW Cement
Agency: Plotters Ink
Music composition: AR Rahman
Production house: StoneAge Films