Campaign India Team
May 16, 2014

Johnson Bathrooms showcases beauty, helps Katrina ‘find clarity’

Watch the ad film conceptualised by Soho Square here

HR Johnson has released a new campaign for its Johnson Bathrooms brand featuring brand ambassador Katrina. The commercial went on air in mid-May. It has been conceptualised by Soho Square.

The film features Kaif in an elegant and beautiful bathroom adorned by Johnson bath equipment. It showcases the fittings and exquisite experience Kaif is having, accompanied by a soundtrack that explains how special a place the bathroom is to her. It signs off with her saying, ‘Johnson Bathrooms – Find Clarity’.  

Sushil Matey, chief operating officer, H&R Johnson, said, "H&R Johnson has been largely known as a tiles company, given our rich heritage and leadership in the same. However, over the years, we have diversified into bathroom fittings, kitchens and engineered marble and quartz. The communication objective was to tell the consumer of the stunning options we have beyond tiles - and we have made a start with bathrooms. To enhance salience, we had signed on Katrina Kaif to endorse the Johnson brand; the first set of communication on tiles was executed last year. This is the second TVC that we have done with her."

"The agency endeavoured to go beyond mere 'looks' and we wanted to come from a relevant consumer space. The entire insight that ‘bath time’ provides that much needed personal space to clear the mind and let it freewheel, gave us this thought of 'Find Clarity'", explained Anuraag Khandelwal and Satish Desa, ECDs and creative heads, Soho Square, in a joint statement.

The TVC will be followed by print, outdoor and digital campaigns.

Credits

Client: H&R Johnson (India)
Creative agency: Soho Square
Executive creative directors and creative heads: Anuraag Khandelwal, Satish Desa
Creative team: Sanjay Ujawane, Ankur Jain, Hiren Masharu, Smita Misra, P Ratheesh
Head of office: Samrat Bedi
Account management: Mohit Ahuja, Benitta Jacob
Account planning: Shashank Lanjekar

Production house: Cutting Edge Pictures
Executive producer: Billoo Sandhu
Producer: Urshila Purohit
Director (film): Karina Taira

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

11 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

12 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

13 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

13 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.