JBL has added Sara Ali Khan to its list of brand ambassadors and rolled out a film featuring the Bollywood actor.
The film is an extension to the the 'live it raw, live it real' campaign that featured Ranveer Singh. This film has also been conceptualised by Dentsu Slingshot.
Vikram Kher, VP - lifestyle audio, Harman India, said, “The youth of the country is at the core of everything we do at JBL and Sara embodies the spirit of the young and restless. Her no-holds-barred approach has already made her a role model amongst Gen-Y and the association with JBL will take her influence a step further. Our campaign ‘Live it real, Live it raw’ featuring cultural icons like Sara Ali Khan and Ranveer Singh, is a tribute to the young spirit of India. We are proud of the work we are doing that speaks the language of the youth, challenges norms and peels back conformist attitudes.”
The film is running on social media and other digital platforms.
Creative agency: Dentsu Slingshot
Country heads: Lucky Saini and Kunal Dubey
Director brand solutions: Rohit Machado
Art director: Praveen Sekar
Production house: 10Films
Director: Raylin Valles
Producer: Shouvik Basu
DOP: Tapan Basu
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