JBL has rolled out its first brand film after appointing Ranveer Singh as brand ambassador.
Conceptualised by Dentsu Slingshot, the film sees Ranveer Singh rap as the brand urges the youth of India to ‘live it real and live it raw’.
Vikram Kher, vice president, lifestyle audio, Harman India, said, “The new brand film is a true representation of JBL’s uncompromising quality and Ranveer Singh’s indomitable spirit. Itis a powerful celebration of the raw potential of our youth and reflects their fearless attitude. JBL has always urged its consumers to dare and reach out for the best and the film brings to life our philosophy with perfection. We are confident that the youth across the country will love the uplifting feel inspired by the message.”
The film has been released on OTT platforms, social media and will also be running in cinemas.
Client: Harman India (JBL)Creative agency: Dentsu Slingshot
Country heads: Lucky Saini and Kunal Dubey
Director brand solutions: Rohit Machado
Art director: Praveen Sekar
Production house: Walkabout Films
Director: Navzar Eranee
Producer: Ananya Dasgupta