ITC Fiama Gel Bars has rolled out a film featuring brand ambassador Sara Ali Khan.
Conceptualised by Taproot Dentsu, the film shows Khan feeling stressed. Her stress is reflected on her skin. A shower with ITC Fiama Gel Bars changes that, as she feels fresh and stress-free.
Pallavi Chakravarti, executive creative director, Taproot Dentsu India, said, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”
Agency: Taproot Dentsu
Executive creative director, Taproot Dentsu, India: Pallavi Chakravarti
Director: Namita Roy Ghose
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
54 minutes ago
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand