ITC Fiama Gel Bars has rolled out a film featuring brand ambassador Sara Ali Khan.
Conceptualised by Taproot Dentsu, the film shows Khan feeling stressed. Her stress is reflected on her skin. A shower with ITC Fiama Gel Bars changes that, as she feels fresh and stress-free.
Pallavi Chakravarti, executive creative director, Taproot Dentsu India, said, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”
Agency: Taproot Dentsu
Executive creative director, Taproot Dentsu, India: Pallavi Chakravarti
Director: Namita Roy Ghose