Campaign India Team
Dec 29, 2020

ITC Fiama Gel Bars work as Sara Ali Khan's stress buster

Watch the film conceptualised by Taproot Dentsu here

ITC Fiama Gel Bars has rolled out a film featuring brand ambassador Sara Ali Khan.
 
Conceptualised by Taproot Dentsu, the film shows Khan feeling stressed. Her stress is reflected on her skin. A shower with ITC Fiama Gel Bars changes that, as she feels fresh and stress-free. 
 
Pallavi Chakravarti, executive creative director, Taproot Dentsu India, said, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”
 
CREDITS:
Agency: Taproot Dentsu
Executive creative director, Taproot Dentsu, India: Pallavi Chakravarti
Director: Namita Roy Ghose
Source:
Campaign India

Related Articles

Just Published

6 hours ago

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

10 hours ago

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.