Campaign India Team
Dec 29, 2020

ITC Fiama Gel Bars work as Sara Ali Khan's stress buster

Watch the film conceptualised by Taproot Dentsu here

ITC Fiama Gel Bars has rolled out a film featuring brand ambassador Sara Ali Khan.
Conceptualised by Taproot Dentsu, the film shows Khan feeling stressed. Her stress is reflected on her skin. A shower with ITC Fiama Gel Bars changes that, as she feels fresh and stress-free. 
Pallavi Chakravarti, executive creative director, Taproot Dentsu India, said, “We created a campaign where Fiama Gel Bathing Bars come to the rescue of Sara’s stressed skin. We think it’s a breezy watch that puts the ‘fun’ in functional.”
Agency: Taproot Dentsu
Executive creative director, Taproot Dentsu, India: Pallavi Chakravarti
Director: Namita Roy Ghose
Campaign India

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