Campaign India Team
Nov 20, 2018

Ishaan Khattar's 'crunch' gets The Great Khali to work

Watch the ad film conceptualised by JWT here

Nestle Munch has unveiled a film featuring Ishaan Khattar and Great Khali.
 
Conceptualised by JWT, the film opens with Khattar and his friends waiting for a girl.  The girl was supposed to come with her friends, but is accompanied by Khali instead. As their boating trip begins, the girl is seated besides Khali. She signals to Khattar to switch positions with Khali, but the former is intimidated by him. He grabs a Munch from his pocket. That's when the idea of throwing the oars in the water comes up. He throws them, which gets Khali to work and Khattar takes the position besides the girl.
 
Nikhil Chand, GM - chocolates and confectionery, Nestlé India, said, “We are extremely happy to introduce the new campaign in association with Ishaan Khattar and The Great Khali. Teens today face innumerable unpredictable moments where they’re looking for a 'crunch' of confidence to manage the googly. This campaign, inspires confidence while capturing the desi quirk in a uniquely Munch way. The unique combination of starring the great Khali, an icon amongst teens, with Ishaan, a budding star, will definitely catch the attention of the teens.” 
 
The film is currently running on television. 
Source:
Campaign India

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