Intel has rolled out a campaign that targets small medium businesses. Conceptualised by TBWA, the film shows how an aged, slow computer can end up costing a business.
In the film an employee is seen struggling with a simple task of providing the GST files to his boss, due to the performance of an old PC. Colleagues advice him, but it's of no avail as the lagging PC delays his task.
It's based on a research conducted by Jack Gold Associates, LLC., an old PC can cost a small business an average loss of Rs. 1.87 lakhs and employees lose 11 hours a year waiting for old PC’s to work. The research also claimed that an old PC can make an employee 28 per cent less productive.
Subramanian Krishnan, CSO, TBWA\ Mumbai, said, "Our brief was to communicate the importance of owning a fast PC to small medium businesses. And our story context came from the Indian insight on the tendency to blame the employee rather than the machine. The campaign showcased an employee repetitively being unable to deliver the asked GST files to his boss. While he gets blamed for the delay, the slow performance of the old PC goes unnoticed. The moral of the story? Empowering their employees with an Intel 8th Gen Core modern PC is a better roadmap to success.”