The Work
Campaign India Team
Jul 22, 2019

India's billion screens will catapult it into a media superpower: EY and FICCI

A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse

A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

4 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

5 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Green isn’t a colour — it’s a claim you prove

6 Green isn’t a colour — it’s a claim you prove

Moves and Wins: Week of 07 July

7 Moves and Wins: Week of 07 July

Googlies on Google: A curiosity-driven game for search

8 Googlies on Google: A curiosity-driven game for search

No internet, no problem: AI dials up Bharat

9 No internet, no problem: AI dials up Bharat

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

India’s M&E sector to reach INR 3.10 lakh crores in value by 2027: Study
Advertising
Mar 28, 2025
Campaign India Team

India’s M&E sector to reach INR 3.10 lakh crores in ...

India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary
Advertising
Jan 20, 2025
Campaign India Team

India’s M&E industry contributes INR 3 lakh crore ...

Warner Music India tunes in to live events with SkillBox stake
Media
Nov 11, 2024
Campaign India Team

Warner Music India tunes in to live events with ...

Amazon’s MX Player acquisition marks its strategic play for India’s heartland
Marketing
Oct 07, 2024
Vinita Bhatia

Amazon’s MX Player acquisition marks its strategic ...

Just Published

KIT Global pushes ‘minimum viable data’ for smarter marketing
Advertising
4 hours ago
Vinita Bhatia

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
Advertising
4 hours ago
Nikita Mishra

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

Influencers versus employees: Who builds brand equity better?
Opinion
7 hours ago
Avinash K

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

41% of adland fears AI will stifle creativity
Advertising
8 hours ago
Campaign India Team

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.