India's billion screens will catapult it into a media superpower: EY and FICCI

A report by EY and FICCI talks about how a billion screens can turn India into a media and entertainment powerhouse

Jul 22, 2019 01:54:00 PM | Video | Campaign India Team Share - Share to Facebook

With a population of more than a 1.3 billion people, India represents a massive market for media and entertainment (M&E) companies, with very positive growth fundamentals across virtually every type of media, says a recently released report by consulting biggie EY and industry body FICCI. 
The report states that while advertising, the lifeline of India’s M&E industry, remains among the lowest in terms of spend as a percentage of GDP, it signals an upside potential.
In addition to a myriad of digital outlets, India also has more than 850 TV channels and over
17,000 newspapers, making it one of the most diverse and vibrant media markets globally. The country is also at an inflection point in wireless broadband connectivity and infrastructure that, combined with its GDP growth and young demographics, offer new opportunities.
Watch the video excerpts from the report here.