The Indian Express has launched the second film in its ‘Indian Intelligent’ brand campaign conceptualised by Creativeland Asia.
The film features a man walking through an airport security check carrying nothing but a rolled up newspaper in his hand. The security guard scans him head to toe. The scanner beeps as it hovers over the newspaper. The guard inspects the paper, which is The Indian Express. He lets him through. The words ‘The sharpest object allowed on a plane. The Indian Express. For the Indian Intelligent’ appear on a black screen.
Client: The Indian Express
Creative agency: CreativeLand Asia
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
14 hours ago
Only entry from India among the winners
15 hours ago
Account won post a multi-agency pitch