Campaign India Team
Jan 10, 2019

IDBI Federal Life Insurance and Tendulkar show importance of physical and financial fitness

Watch the ad films conceptualised by L&K Saatchi & Saatchi here

IDBI Federal Life Insurance has rolled out a campaign featuring its brand ambassador Sachin Tendulkar.
Titled #KeepMoving, the campaign shows the importance of fitness - both physical and financial. Conceputalised by L&K Saatchi & Saatchi, three films show youngsters working out. While they're concerned about their physical fitness, they are also looking out for their financial plans. The films end with a call-to-action for viewers to head to a microsite to check both the 'fitness' scores. 

Vighnesh Shahane, MD and CEO, IDBI Federal Life Insurance said, “At IDBI Federal, our purpose is to empower people to create and live the lifestyle of their choice. For an individual to accomplish this, we believe that he or she needs to focus on his complete fitness, both physical and financial. It is not a choice and that is the key point that our #KeepMoving campaign aims to drive home. Helmed by our brand ambassador, Sachin Tendulkar, we endeavour to encourage, push and motivate the happy-to-be sedentary Indian down the path towards total fitness through this movement. This will help to build a better tomorrow, not only for the individual, but for the country as a whole.”
Client: IDBI Federal Life Insurance
Agency : L&K Saatchi & Saatchi
Creative Team:
CCO: Delna Sethna
Creative directors: Ishan Mehta, Chagas Ferdinando
Creative supervisor: Delna Shroff
Sr. art directors: Akshay Pandit, Sarang Kulkarni
Sr. social media executive: Priyanka Mathur
Assistant manager social: Andrea Vaz
Account management team:
Executive director: Charles Victor
Brand partner:  Peenaz Irani
Brand services manager: Vinay Sawant
Brand associate: Komal Mirani
Planning team:
Sr. VP - planning: Snehasis Bose
Production house: Spotlight
Director: Amit Satyaveer
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
4 hours ago

Brands in New Zealand pull ads from Facebook, ...

Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.

Media360 India to be held in Mumbai today
4 hours ago

Media360 India to be held in Mumbai today

Along with the Summit, winners of the first edition of the Media360 India Awards will also be announced today

'Brand building is about driving growth amidst change': Interbrand's Ashish Mishra
17 hours ago

'Brand building is about driving growth amidst ...

Key lessons from the Interbrand workshop on Best Indian Brands, 2019 – the definitive guide to India's most valuable brands, at the recently concluded Star FLOW fest

Google's Scott Beaumont becomes new APAC president
21 hours ago

Google's Scott Beaumont becomes new APAC president

The current head of sales and operations in Google Greater China steps into the role left vacant by Karim Temsamani.