Hyundai Motor India Foundation, the philanthropic arm of Hyundai Motor India, has launched a campaign focusing on its social outreach initiative ‘Sparsh Sanjeevani’. The film captures moments of Hyundai’s Mobile Medical Van as it travels through rural India looking to augment the accessibility of healthcare services.
Hyundai's corporate communications team has conceptualised the film.
SS Kim, MD and CEO, Hyundai Motor India said, “At Hyundai, we believe in driving meaningful change for society through every initiative. Our efforts draw inspiration from our vision of ‘Progress for Humanity’, as we continue in our pursuit of bringing smiles, wellbeing and prosperity to people across India. The film on ‘Sparsh Sanjeevani’ has suitably chronicled the journey of driving greater accessibility to quality medical support and healthcare services. We have received a very moving response to ‘Sparsh Sanjeevani’, Mobile Chikitsa and hope to continue these efforts as we try to bring greater health and wellbeing to people of rural India.”
Under project ‘Sparsh Sanjeevani’, Mobile Chikitsa aims to increase the accessibility of healthcare services in the most vulnerable communities of rural India. In the film, the Indian medicinal plant – Sanjeevani – plays the protagonist. Talking about its legacy of saving lives, the film goes on to chronicle its journey as a mobile medical unit (Sparsh Sanjeevani) and reaches out to the hinterlands by serving people and communities.