The Work
Campaign India Team
Dec 19, 2018

HUL urges India to #StartALittleGood

Watch the films conceptualised by Ogilvy here

Hindustan Unilever has rolled out 'StartALittleGood', a campaign through which it urges India to change its habits. The idea is to make India cleaner, greener and safer through simple initiatives. 
 
Ogilvy has conceptualised the campaign which consists of two films. They spread awareness about saving water (film above) and plastic waste management. 

 
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

India signs off Cannes 2025 with 32 Lions, one Silver

2 India signs off Cannes 2025 with 32 Lions, one Silver

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cannes Homecoming 2025: Join the grand welcome for India’s Lions

6 Cannes Homecoming 2025: Join the grand welcome for India’s Lions

Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

7 Britannia and Parle trade barbs, and biscuits, in a Pride Month brand moment

Joseph George’s blog: Mad Men Maybe. Bad Men No.

8 Joseph George’s blog: Mad Men Maybe. Bad Men No.

Kuku FM launches Kuku TV targeted at mobile-first viewers

9 Kuku FM launches Kuku TV targeted at mobile-first viewers

David Droga on disruption: From case studies to Coinbase QR codes

10 David Droga on disruption: From case studies to Coinbase QR codes

Related Articles

Ogilvy elevates Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak
Advertising
Feb 03, 2020
Campaign India Team

Ogilvy elevates Kainaz Karmakar, Harshad Rajadhyaksh...

Rapid fire with Ogilvy's Kainaz Karmakar
Advertising
Dec 05, 2023
Campaign India Team

Rapid fire with Ogilvy's Kainaz Karmakar

HUL gets a boy in the bin to take on an environmental sin
The Work
Mar 04, 2022
Campaign India Team

HUL gets a boy in the bin to take on an environmenta...

Colgate Visible White teeth leaves others complexed
Advertising
Oct 12, 2023
Campaign India Team

Colgate Visible White teeth leaves others complexed

Just Published

Brands hitch a ride on Rath Yatra's AI bandwagon
Advertising
9 hours ago
Campaign India Team

Brands hitch a ride on Rath Yatra's AI bandwagon

From AI films to menthol caps, brands are tapping into Rath Yatra’s massive footfall to mix tradition with tech-fuelled storytelling.

Scroll-stopping or scroll-past? The 2.5-second ad dilemma
Advertising
10 hours ago
Vinita Bhatia

Scroll-stopping or scroll-past? The 2.5-second ad ...

As Gen Z rewires the attention economy, brands are trading static ads for AR, creators and bite-sized storytelling to stay in the frame.

CloudTV enters India’s CTV ad market with Magnite tie-up as it eyes scaled monetisation
Marketing
10 hours ago
Campaign India Team

CloudTV enters India’s CTV ad market with Magnite ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad pie.

X retires ‘unnecessary’ ads hashtag to help eradicate spam
Advertising
13 hours ago
Beau Jackson

X retires ‘unnecessary’ ads hashtag to help ...

Ads on X will be processed by AI.