Honeywell India has rolled out a campaign featuring brand ambassador Kareena Kapoor Khan.
The campaign consists of a film conceptualised by The Womb that shows the importance 'healthy sleep' more than 'sound sleep'.
Navin Talreja, co-founder, The Womb, said, “Air purifiers are a small category as Indian consumers fail to find relevance and believe that pollution only exists outside homes and not indoors. Our challenge was to find a relevant benefit that not only builds penetration but also continued usage. Everyone desires good sleep. We chose to create dissonance with this concept by posing a simple question — Is it healthy sleep?”
The film was published on YouTube on 7 November.
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