Campaign India Team
Dec 07, 2021

'He's running down the streets' - Mohamed Salah for Pepsi Egypt

Watch the film here

Pepsi has rolled out a film featuring Liverpool FC and Egyptian footballer Mohamed Salah. 

In the film, Salah, who is known for his speed in the game of football, is shown running across different streets at different stages of his life. It starts with a child shown as the footballer in his hometown and ends with Salah running across the streets of Liverpool.

The film was published on social media on 2 December.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

1 day ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

1 day ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

1 day ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.