Gemma Charles
Jun 30, 2015

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong

Søren Hagh, executive director global marketing, Heineken on their win at Cannes Lions 2015

Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette where he told us what the win meant to Heineken and how he infuses creativity across the business.
 
More from Cannes at Cannes.CampaignLive.Co.uk
 
This article first appeared on MarketingMagazine.co.uk

 

Source:
Campaign India

Related Articles

Just Published

13 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

17 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

18 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

20 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’