Advertising
Gemma Charles
Jun 30, 2015

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong

Søren Hagh, executive director global marketing, Heineken on their win at Cannes Lions 2015

Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette where he told us what the win meant to Heineken and how he infuses creativity across the business.
 
More from Cannes at Cannes.CampaignLive.Co.uk
 
This article first appeared on MarketingMagazine.co.uk

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

2 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Marketers shift focus from sparkle to substance at SMARTIES 2025

4 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

5 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Trust is the new creative brief

6 Trust is the new creative brief

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

8 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Apple keeps crown as world’s top brand, even as value slips

9 Apple keeps crown as world’s top brand, even as value slips

ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

10 ChatGPT and AI platforms do not get advertisers, says DoubleVerify’s Mark Zagorski

Related Articles

Heineken appoints WPP for global shopper and commerce marketing
Advertising
Apr 02, 2025
Campaign India Team

Heineken appoints WPP for global shopper and ...

Cannes Lions 2015: Heineken on creativity: 'The future belongs to the 7+ advertising'
Advertising
Jun 26, 2015
Raahil Chopra

Cannes Lions 2015: Heineken on creativity: 'The ...

Max Verstappen steers anti-drink-driving ad for Heineken
The Work
Jul 27, 2023
Charlotte Rawlings

Max Verstappen steers anti-drink-driving ad for ...

Heineken reignites sporting rivalries ahead of Euro 2020
The Work
May 17, 2021
Emmet McGonagle

Heineken reignites sporting rivalries ahead of Euro ...

Just Published

Jill Kramer to replace Raja Rajamannar as Mastercard chief marketing, comms officer
Marketing
15 hours ago
Diana Bradley

Jill Kramer to replace Raja Rajamannar as Mastercard...

Effective December 1, Rajamannar will step down after serving in the role for 12 years.

Publicis Groupe’s global chief production officer James Morris departs
Advertising
15 hours ago
Lucy Shelley

Publicis Groupe’s global chief production officer ...

Morris joined the holding company in January 2024.

Jaguar Land Rover shortens pitch list to three as global review heats up
Advertising
15 hours ago
Lucy Shelley

Jaguar Land Rover shortens pitch list to three as ...

Accenture Song, Omnicom, Publicis and WPP have been battling for the account.

Omnicom now ‘confident’ IPG deal will close in November as EU approval nears
Advertising
15 hours ago
Gideon Spanier

Omnicom now ‘confident’ IPG deal will close in ...

European Union is the last remaining jurisdiction where Omnicom is poised to win approval.