Soren Hagh, the executive director global marketing at Heineken, was in Cannes this week to collect the Cannes Lions Creative Marketing of the Year award. Marketing caught up with Hagh on the Croisette where he told us what the win meant to Heineken and how he infuses creativity across the business.
More from Cannes at Cannes.CampaignLive.Co.uk
This article first appeared on MarketingMagazine.co.uk
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins